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Poppy Playtime is an episodic survival horror video game series first developed and published in 2021 by American indie developer Mob Entertainment. The game is set in the fictional toy-making company named Playtime Co. The player controls a retired employee who receives a note inviting them back to the abandoned toy factory after the company's staff mysteriously disappeared. In the game, the player navigates through a first-person perspective and must solve puzzles, such as requiring a gadget named the GrabPack, to progress while avoiding various monsters in the factory.
The first chapter was released on Steam for Microsoft Windows on October 12, 2021, and later ported to Android and iOS on March 11, 2022, the PlayStation 4 and PlayStation 5 on December 20, 2023, the Nintendo Switch on December 25, and the Xbox One and Xbox Series S and Series X on July 12, 2024. The second chapter was released for Microsoft Windows, iOS and Android 2022, and the PlayStation 4 and 5, the Xbox One and Xbox Series S and X on September 20, 2024. The third chapter was released on Windows in January 2024, and the PlayStation 4 and 5, the Xbox One and Xbox Series S and X on September 20, 2024. The fourth chapter was released on Windows on January 30, 2025. All chapters after the first are premium downloadable content.
The initial release of Poppy Playtime garnered a positive reception from players for its atmosphere, story, and character design, although its second chapter was criticized for numerous bugs. The game faced several controversies, including its aesthetics and character design's similarities to that of children-oriented media, resulting in popularity among young demographics. The announcement of in-game non-fungible token content in December 2021 received harsh criticism, resulting in the developers reversing all profits from the tokens to charity.

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