Inside MrBeast's business, which generated $473 million in revenue in a single year and comprises much of his net worth

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• Beast Industries generated $473 million in revenue in 2024 and expects to about double that in 2025.
• MrBeast said of his net worth that he's a billionaire on paper but has under $1 million in the bank.
• Jimmy Donaldson's company is eyeing expansions in media, CPGs, and software, per a pitch deck.

MrBeast has shaped the creator economy more than any other YouTuber, with mind-bending competitions and gargantuan cash giveaways that have yielded a multifaceted business known as Beast Industries.

MrBeast — whose real name is Jimmy Donaldson — solidified his status as YouTube's most-subscribed creator with videos like "$456,000 Squid Game in Real Life!" He is now looking to expand his business across three overarching categories: media, consumer product goods, and software.

Business Insider gained insight into Beast Industries' portfolio and future aspirations through a February 2025 pitch deck sent to prospective investors.

representative for MrBeast did not respond to requests for comment from BI.

Beast Industries' media segment refers to the 26-year-old's YouTube presence and his hit Amazon Prime show, "Beast Games." His CPG business includes chocolate company Feastables, the packaged food brand Lunchly, and a collectible action figure line dubbed MrBeast Lab. On the software front, Donaldson operates Viewstats, a social media analytics platform for fellow creators.

In 2024, Beast Industries "generated $473 million in revenue" — marking 114% year-over-year growth compared to revenue of $221 million in 2023, according to the deck. The company is forecasting revenue of $899 million in 2025.

Donaldson tends to reinvest his earnings in his businesses. MrBeast's net worth is unknown, but he said in a February 2025 interview on the "Diary Of A CEO" podcast that while he's a billionaire on paper, he has less than $1 million in his bank account. That implies that MrBeast's stake in Beast Industries comprises much of his net worth.

Bloomberg reported in February that Beast Industries was raising money at a $5 billion valuation.

Here's a closer look at the inner workings of Donaldson's burgeoning business empire.

How MrBeast got rich​

Donaldson posted his first YouTube video in 2012. He now has over 380 million YouTube subscribers and, according to the pitch deck, clocked an average of 3 billion views a month. His viewership spans the globe, with 70% hailing from outside the US, he said in a March 2025 interview on the Colin and Samir YouTube channel. Accordingly, his content is dubbed into more than 40 languages.

On YouTube, creators typically make money from the ad revenue-sharing program AdSense and through brand deals. Donaldson's videos have featured integrations from brands like Yahoo Sports, Samsung, and Shopify.

"Beast Games" was a massive hit for Amazon Prime, though the show was plagued by negative press. Prime Video
In total, Donaldson's media business — including his high-budget YouTube channel as well as his Amazon series — accounted for $226 million in revenue in 2024, per the deck.

Donaldson's 10-episode "Beast Games" deal was valued at $100 million, according to the deck. The show marked Prime's biggest unscripted series launch ever, despite the fact that the production faced criticism over its safety protocols and a spate of negative press.

And at the end of the day, the show wasn't a moneymaker for the YouTuber, who said he was out tens of millions of dollars from his own pockets due to the show's costs.

MrBeast's growing business empire​

Beyond YouTube, Donaldson has had varying success in the food business. MrBeast Burger, a ghost kitchen companywith which he's no longer involved, spawned a legal battle with his partner in the venture, Virtual Dining Concepts.

Elsewhere, Feastables — a chocolate company that emphasizes ethical sourcing practices — appears to be thriving. It drove $215 million in net revenue in 2024, up from $96 million in 2023, per the deck. Donaldson is exploring expansions into milk and ice cream under the Feastables moniker.

Feastables drove $215 million in net revenue in 2024 and is eyeing expansions into milk and ice cream products. Feastables
Donaldson's toy business, MrBeast Lab, drove $65 million in net sales within its six months of launching, according to the pitch deck.

And he collaborated with YouTubers Logan Paul and KSI on Lunchly. The packaged lunches generated $5 million in sales in their first 11 weeks on shelves, and the brand is set to expand into 13 additional national retailers in June 2025.

MrBeast's philanthropy, investments​

Philanthropy has also been a key component of Donaldson's content ethos, though those efforts have sometimes garnered controversy for MrBeast.

A separate YouTube channel exclusively dedicated to MrBeast's charity work counts over 27 million subscribers.

Previous social media-fueled charity campaigns to plant more trees and clean the oceans — dubbed #TeamTrees and #TeamSeas — raised $22 million and $32 million, respectively, according to the deck.

MrBeast's business future​

Donaldson has big ambitions for Beast Industries' future: by 2029, the company is forecasting revenue of $4.8 billion.

In media, Donaldson is exploring ways to be off-camera, according to the pitch deck, including with animation. An in-house writers' room — with backgrounds in novels, gaming, comics, TV, and film — is also developing "Beast Universe" IP for licensing across toys, gaming, comics, and merch.

In the CPG space, Donaldson is exploring new product launches in three categories: health and wellness (such as vitamins, electrolytes, and protein powder), personal care (soap, lotion, creams, and ointments), and beverages.

Donaldson is also forecasting big gains for Feastables — to the tune of $375 million in net revenue in 2025.

On the software front, the deck said Donaldson is exploring a video game platform, a loyalty program offering early video access and exclusive content to subscribers, a creator platform to help other YouTubers replicate his success, and a fintech offering dubbed Beast Financial.

Tldr
Inside MrBeast's business, which generated $473 million in revenue in a single year and comprises much of his net worth

$473M revenue in 2024, targeting $899M in 2025; $5B valuation.

Revenue split: Media $226M, Feastables $215M, MrBeast Lab $65M, Lunchly $5M.

MrBeast reinvests heavily: "billionaire on paper," under $1M cash.

Big 2029 goal: $4.8B revenue, expanding into health, personal care, gaming, and global IP.

Source: https://www.businessinsider.com/mrbeast-jimmy-donaldson-net-worth