Frankly speaking, I think social media is overhyped. Some people consider it as a tool for communication with others and I wholly disagree with it. I don't see any big deal in the way it’s portrayed by people.
Nothing is overhype like Apple phones. Android phones is far more better in every sense of smartphone. Android apps synchronize perfectly well with all devices seamlessly. But, Apple phones will always give you glitches and all form of incompatibility.
Celebrity endorsements are about the most overhyped thing in the internet marketing sector. Some people just buy into the hype because a famous celebrity endorsed the product. Not knowing it is all hype. Most people end up being disappointed at the level the products endorsed don't match the hype.