How Much Should a New Poker Site Invest in Promotions to Grow?

[Bawse]

A new poker site can have great software and features, but without effective promotions it can be difficult to attract and retain players.

When launching a new poker platform, how much should realistically be invested into promotions, freerolls, leaderboards, tournaments, and player incentives?

Should a new site focus on aggressive promotions early to build a player base, or take a slower approach and grow organically?

What promotion strategies have worked best for poker sites in the past, and what would you consider a reasonable marketing budget for a new poker room?

 

[mischievous]

A new poker site can have great software and features, but without effective promotions it can be difficult to attract and retain players.

When launching a new poker platform, how much should realistically be invested into promotions, freerolls, leaderboards, tournaments, and player incentives?

Should a new site focus on aggressive promotions early to build a player base, or take a slower approach and grow organically?

What promotion strategies have worked best for poker sites in the past, and what would you consider a reasonable marketing budget for a new poker room?

I’m not much on the budgeting side of things but I do hope people will chime in and let you know some of the things they would like to see us promotions although I think you’re pretty much have a handle on this. You’ve definitely over the years have tried different techniques so I look forward to seeing whatever you have to offer then work from there

 

[padrespatty]

Offer a 1K freebuy available to anyone who makes a $100 deposit in the first 30 days. Make the rebuys $20.

Serious players will jump all over this.

 

[Bawse]

Offer a 1K freebuy available to anyone who makes a $100 deposit in the first 30 days. Make the rebuys $20.

Serious players will jump all over this.

I think a promotion like that would rely too heavily on guaranteed deposits. Since many of our players are micro-stakes players, I think it's better to focus on promotions that cater to them, especially while we're just getting started.