Gambling ads must target approved countries, have a landing page that displays information about responsible gambling, and never target minors. Check local regulations for the areas you want to target.
Below are some examples of gambling-related content that we allow only under certain conditions.
Offline gambling
Promotion of physical, real-money gambling activity or establishments
Examples: "Brick and mortar casinos” in Las Vegas or Macau, entertainment event at casinos, streaming of offline poker tournaments
Online gambling
If you want to advertise for online gambling, you must be certified by Google. Learn how to
apply for certification.
Promotion of online, real-money gambling
Examples: Online casinos or bookmakers, bingo or slots sites or apps, online lottery ticket or scratch card purchase, online sports betting, games played with virtual currencies or items that have real-world value
Promotion of sites that contain or link to content relating to online gambling
Examples: Promotional products such as vouchers or bonus codes; educational materials such as tutorials or e-books; software such as poker odds calculators; other gambling-related information including tips, odds, handicapping, and sports picks; aggregator or affiliate sites that promote gambling-related content
Online non-casino games
Any internet-based game where money or other items of value are paid or wagered in exchange for the opportunity to win real money or prizes based on the outcome of the game
Examples: Fantasy sports, online chess tournaments, or "match-three" video games played for money or prizes
Social casino games
Social casino game ads are allowed if they comply with the policies below and the advertiser has received the proper Google Ads certification. Social casino game ads must target approved countries and should not appeal to minors. Check local regulations for the areas you want to target.
Promotion of social casino games, which are online simulated gambling games where there is no opportunity to win anything of value, such as money or prizes.