Unibet Poker has officially split into two divisions as of today, aiming to expand access to regulated online poker for more countries and players while maintaining platform balance.
On Monday, Stubbe Buchwald, the senior poker product manager at Kindred Group, Unibet’s parent company, shared on the Unibet Poker Blog that many international players previously accessing Unibet Poker worldwide have now been migrated to a previously unused Kindred brand, BoaBet.
The new BoaBet Poker site will run on the same software as Unibet Poker but will operate separately, serving players from various non-EU regulated countries. Unibet Poker will now focus on customers in the United Kingdom, Ireland, Netherlands, Belgium, Sweden, Denmark, Romania, Estonia, Malta, Finland, and France—although France will continue to operate as an independent network.
BoaBet offers browser-only access
Players moved to BoaBet, coming from dozens of previously eligible countries, will still have access to Unibet’s games but through browser-only access instead of the Unibet desktop client or mobile app. This limitation will restrict BoaBet users to four tables at a time, unlike the ten-table cap available on Unibet.
Stubbe shared that this change would create a more beginner-friendly environment across both platforms, with fewer high-level regulars on BoaBet. “There will be a noticeable traffic drop in some games and stakes, but the games will also be softer,” he explained, adding that “most high-performing players tend to use the Windows and Mac apps, and many of them are among the shifted markets.”
Limiting high-volume players
While regulatory factors are part of Kindred’s decision, the move aims to manage high-volume, professional players. Stubbe commented on a Unibet Poker forum, “[C]hurn is expected among the highest volume players, as some will simply opt to play elsewhere when they are limited to four tables. We already have considerable web client traffic, and that traffic tends to be more casual and lower in skill compared to desktop users.”
Stubbe noted that, although the change might reduce high-skill traffic, it is expected to retain more casual players. Whether BoaBet remains a Unibet skin long-term is unclear; Stubbe mentioned in a brief FAQ, “At this stage, I can’t say how long BoaBet will remain part of the Unibet poker network.”
Source: https://www.poker.org/latest-news/u...ble-players-to-new-boabet-brand-aq6En1h1P0Li/
On Monday, Stubbe Buchwald, the senior poker product manager at Kindred Group, Unibet’s parent company, shared on the Unibet Poker Blog that many international players previously accessing Unibet Poker worldwide have now been migrated to a previously unused Kindred brand, BoaBet.
The new BoaBet Poker site will run on the same software as Unibet Poker but will operate separately, serving players from various non-EU regulated countries. Unibet Poker will now focus on customers in the United Kingdom, Ireland, Netherlands, Belgium, Sweden, Denmark, Romania, Estonia, Malta, Finland, and France—although France will continue to operate as an independent network.
BoaBet offers browser-only access
Players moved to BoaBet, coming from dozens of previously eligible countries, will still have access to Unibet’s games but through browser-only access instead of the Unibet desktop client or mobile app. This limitation will restrict BoaBet users to four tables at a time, unlike the ten-table cap available on Unibet.
Stubbe shared that this change would create a more beginner-friendly environment across both platforms, with fewer high-level regulars on BoaBet. “There will be a noticeable traffic drop in some games and stakes, but the games will also be softer,” he explained, adding that “most high-performing players tend to use the Windows and Mac apps, and many of them are among the shifted markets.”
Limiting high-volume players
While regulatory factors are part of Kindred’s decision, the move aims to manage high-volume, professional players. Stubbe commented on a Unibet Poker forum, “[C]hurn is expected among the highest volume players, as some will simply opt to play elsewhere when they are limited to four tables. We already have considerable web client traffic, and that traffic tends to be more casual and lower in skill compared to desktop users.”
Stubbe noted that, although the change might reduce high-skill traffic, it is expected to retain more casual players. Whether BoaBet remains a Unibet skin long-term is unclear; Stubbe mentioned in a brief FAQ, “At this stage, I can’t say how long BoaBet will remain part of the Unibet poker network.”
Source: https://www.poker.org/latest-news/u...ble-players-to-new-boabet-brand-aq6En1h1P0Li/
